Without a doubt Twitter is definitely the social-networking darling of the moment. Even Facebook's recent revamp attempts to mimic Twitters addictive little 140-character updates.
But with so many Twitter users tweeting so often, it's difficult to keep tabs on what people are talking about, especially if you want to track what they're saying about you.
In an age where, for better or for worse, social-networking can amplify both the positive and negative aspects of a business it's more important than ever for business and brands to track what people are saying about them. That's why companies such as JetBlue are using TweetDeck to track what twitter users are saying about their brand.
TweetDeck alerts the user when certain keywords are published on Twitter, and can be downloaded for free here.
