With the new lobster season starting in a month, Nova Scotia MPs are wondering what to do with the glut of frozen leftovers from last season's catch. To help move the leftover stock, federal and provincial governments are spending $500,000 on developing a marketing campaign to help promote the tasty crustacean.
West Nova MP Gregg Kerr notes that lobster has recently been as cheap as bologna and though the price has risen recently, the seafood could be protrayed in marketing as an everyday food.
Another angle the marketing could take would be to highlight Atlantic lobster on cooking shows, and highlight the difference between Canadian and Maine lobster.
CBC has the full story here.
Is lobster the new bologna? How would you market lobster? Talk to us - share your point of view in the comments below.