Need some new ideas on customer service? What's secret service? Should I be treating returning customer different then new ones? Some great questions to be asking as a retailer. One of the best books around on all things customer service related is What's the Secret? To Providing a World Class Customer Experience.
It brings to light some great ideas that you can easily put into practice in your business right away. From ideas for secret systems on how to distinguish returning customers from new customers to how to even wow your staff by keep track of personal details, this is a great read!
The book also includes some great case studies and stories of small businesses putting the ideas discussed in the book into practice and watching business grow. A law firm that will always have the drink preference of a client on hand and ready for their meeting, restaurants that rate guest moods as they are seated and work to make their day, and a spa that uses different coloured robes to let even new employees tell the difference between new and returning clients.
What's the Secret? To Providing A World Class Customer Experience. Is a must read for anyone racking their brain on new ways to spoil their customers.
