The Belton Blog

Viral Video Top 10

  Advertising Age compiles a weekly list of the top ten viral ad campaigns found on the web. The videos are ranked by views, and are tracked from week to week. Advertising Age uses a system called Visible Measures which tracks viewing patterns across 150 different video-sharing sites.

 By tracking these videos, it's easy to see just how popular they can be; the top video, "Extreme Sheep LED Art" by Samsung (video below) was viewed over 2 million times last week.

 Obviously Advertising Age does not know the actually impact this has made on Samsung sales, but 2 million views are a lot of eyeballs anyway you slice it.

Here is the top Viral Video this week, "Extreme Sheep LED Art:"

Check out Ad Age's Top 10 Viral Video list here.

Short But Sweet

The commercialized short film seems to be the perfect marketing tool for big name brands these days. What could be better than a 10 minute commercial for your product or brand, that thanks to broadband will be shared across the web time and time again?

"Signs" is a simple and wonderful short film created for the Schweppes Online Film Festival that is currently making the rounds on the social networks. Can you spot the subtle product placement?

It's well worth the 12 minute watch!

In a similar, yet less-subtle vein, a few years ago BMW commissioned a number of well known directors (Guy Ritchie, John Woo, John Frankenheimer, etc.) to each create a short film starring Clive Owen (before he was a big name) and, you guessed it: a BMW.

Guy Ritchie's is by far the best, so we have featured it for your viewing pleasure here on The Belton Blog. You can watch the rest of them on Youtube.

Have your own favourite short film? Let us know in the comments!

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From Dan Aykroyd's Super Bass-O-Matic 76 ("Never scale, cut or gut again!"), to Sam Waterston pitching "Robot Insurance" to the elderly, you'll be sure to laugh.