Sure you’ve heard about FaceBook but what does Social Media
really mean to the bottom line of your business? Check out this interesting post about
calculating the value of Starbucks Brand fanatics from Peter at
ConsumerGeneratedMedia.Com. I think you’ll
agree the real value is in word of mouth and loyalty of your best customers;
however, today’s technology can amplify loyalty faster than old school word of
mouth as we know it. Now that’s Hot!